e2 Packaging

packaging
CHALLENGE

To update the e2 branding and create a consistent look thoughout the product line.

SOLUTION

All original 3D shapes and images were transitioned into flat icons for a clean, modern look. Original bold and stroked font was changed to thinner, un-stroked sans serif font for easier legibility. The main green of the brand was changed from a dark green to a lighter lime “techy” green. Brand standards were set for consistent and cohesive packaging for future additions to the product line.

RESULT

e2 has been modernized, and is now more inviting to the consumer eye.